Prime Group was founded in 1995 and started activities in the Import and Export field.
The Group Operates in 3 Major Sectors:-
- The Telecommunication Sector (Modern Distribution – Masary)
- The Home Appliances Sector (Prime for import & Export – Prime for Manufacturing)
- Lubricant Sector (Prime Distribution)
In 1999, Prime Group was appointed as an authorized distributor by SIEMENS Home Appliances in Egypt.
In 2004 Prime Group started activities in the telecom market as a distributor for mobile phones and GSM products.
In 2006 “Modern Distribution was established and was appointed a business partner for “Etisalat Misr” responsible for distributing its products all over Egypt.
In 2008, Modern Distribution became a business partner for “Masary” which is the first branded payment service in Egypt. Masary was acquired by the the group in 2012.
In 2010, Prime Distribution was established and appointed as a “Go forward” partner for Shell Egypt Lubricants.
In 2011, “Prime for Manufacturing was established for manufacturing Prime Home appliances.
Vision
To create an organization with progressive thinking which is able to strategically grow and diversify in a healthy manner that will lead the Group to be an important and strong player in the Middle East.
Mission
To help & inspire as many people as possible – whether inside or outside the group – in a way that significantly improves their live.
Values
Promoting Teamwork
Encouraging Innovation
Rewarding Commitment
Continuous Improvement
Adopting Win-Win Business Relationships